Spenward Development Group

What's already in the base: The base package includes a branded web chat widget that captures visitor info and hands off to SMS. That's it — no AI, no automation, just a live chat window.

What SpeakAPI adds: The full bundle upgrades that basic widget into a complete AI communication engine across every channel. The AI chatbot handles lead capture and FAQs directly on the website. The Conversation AI takes over two-way SMS, email, and social media DMs — qualifying leads, booking appointments, and answering objections automatically without a human touching it. Facebook and Instagram DMs are replied to with lead data pushed straight into the CRM pipeline. The Voice AI answers inbound calls 24/7, logs full transcripts to the contact record, and routes to a live agent when needed. Every lead from every channel feeds the same shared pipeline the team is already working.

Done-for-you social media — 1 post per week across 3 platforms (Facebook, Instagram, LinkedIn or swapped by preference). Content is created, branded, and scheduled on the brokerage's behalf aligned to their brand voice and market content calendar. Nobody on their team touches it. Consistent posting keeps the brand active, drives traffic back to the website and agent pages, and feeds the lead pipeline the CRM is already managing.

Five agent websites built within the brokerage ecosystem at a discounted bundle rate. Each site shares the same nav, footer, and brand system as the main site — a fully unified digital presence. Every agent page connects to the brokerage CRM so all leads flow directly into the shared pipeline. Buyers and sellers always experience the same brand regardless of which agent they find first.

A professional agent website with bio, contact form, and listings page — built on the brokerage brand system. Connected to the brokerage CRM so every form submission flows directly into the shared pipeline. Gives every agent a credible digital presence that reflects the brokerage brand and captures leads without sending them to a third-party site.

Everything in Basic plus IDX property search integration and full custom branding. IDX connects the agent's site directly to the MLS — buyers can search live listings on the agent's personal page without leaving the site. The most powerful lead capture tool in the ecosystem: captures buyer leads directly rather than losing them to Zillow or Realtor.com. Includes lead funnel, testimonials, and deeper custom branding.

Full Google Ads campaign management — strategy, build, optimization, and reporting. Campaigns drive buyer and seller leads to booking pages connected to the CRM. The brokerage's ad budget goes directly to Google. We manage the campaigns to make every dollar work harder.

Full Facebook and Instagram ad campaign management. Meta's targeting reaches specific zip codes, income brackets, and homeowner profiles — ideal for real estate lead generation. Leads from Meta ads connect directly to the HGH CRM through integrated lead forms so no lead falls through the gap between the ad and the pipeline.

Both Google and Meta ads managed together under one fee. A dual-platform strategy reaches buyers and sellers across search intent (Google) and social discovery (Facebook/Instagram) — the two most effective digital channels in real estate. Brokerage saves $200/mo versus buying platforms separately.

Everything in Basic SEO, scaled into an aggressive growth engine. Advanced adds ongoing SEO content and blog posts (AI-assisted) targeting real buyer and seller search terms, backlink building and authority development, technical SEO (site speed, crawlability, indexing fixes), a Local Pack / map-domination strategy across multiple service areas, competitor gap analysis, and detailed monthly reporting with keyword movement and traffic trends. This is how a brokerage stops renting visibility from ads and starts owning the top of search — compounding lead flow that gets cheaper over time instead of more expensive.

The brokerage's Google Business Profile is “search rank zero” — the first thing a buyer or seller sees on Google before they ever reach a website. This one-time service claims and verifies the profile, then fully optimizes it: correct categories and attributes, complete business information and service areas, a keyword-rich description, hours, photos, and the free Google-hosted mini-site. A properly built profile is what lands the brokerage in the local Map Pack and turns Google searches into calls and direction requests — without paying for a single ad click. One-time per profile; ongoing posting and review management can be added separately.

Email marketing and cold outreach should never be sent from the brokerage's main domain. If that domain gets flagged by spam filters, all business email goes down with it. This setup provisions 3 separate dedicated domains used exclusively for outreach campaigns — keeping the main brokerage domain clean, protected, and trusted. Each domain is fully configured for inbox deliverability and ready to connect to any email campaign platform.

LeadGenLuxe is a targeted business email outreach system that finds and connects with verified decision-makers and potential clients through business email addresses sourced from Google. It reaches both business contacts (referral partners, mortgage brokers, title companies) and consumer leads (buyers and sellers actively searching online) — all through dedicated outreach domains that protect the brokerage's main email reputation. Campaigns are managed, monitored, and reported on monthly. Every lead captured feeds directly into the brokerage CRM pipeline.

Professional-quality agent photos without a photography shoot. Using AI tools, we take the brokerage's existing agent headshots — even low quality ones — and transform them with professional background replacement, lighting correction, skin tone normalization, and brand-aligned styling. Up to 5 agents, 5 photos each (25 total images), optimized and delivered via CDN ready to drop into the website. Every agent looks polished, consistent, and on-brand.

Everything in the Basic package scaled to 15 agents — 5 polished photos each (75 total) — plus 3 custom hero and lifestyle images generated for the brokerage website. Hero images can show office environments, San Antonio landmarks, luxury interiors, or any brand-aligned scene. All images delivered optimized via CDN, consistent in style, lighting, and color grading across the entire team. Ideal for brokerages doing a full website launch or rebrand.

The complete AI visual identity package for the brokerage. Unlimited agents — every team member gets professionally enhanced photos with consistent lighting, backgrounds, and brand styling. Plus a full custom brand image library: 10 or more hero shots, lifestyle images, office environments, neighborhood scenes, and luxury property aesthetics — all generated and styled to match the brokerage's exact brand colors and tone. Everything delivered via CDN ready to use across the website, social media, and marketing materials. No photographer needed. No scheduling. No inconsistency.

This forms Curated LLC's own entity — it is not a service sold to clients. We handle the full formation through LegalZoom: name search and state filing, registered agent service, EIN from the IRS, and a four-partner operating agreement (25% each). Because it is build-only, there is no margin on it — the $2,000 is a pure cost the four partners cover equally at $500 apiece.