Spenward Development Group
HGH Brokerage Ecosystem · All figures shown per brokerage client · Confidential
$15,000 Per Brokerage
Collected at signing. SDG handles all build work — website, CRM, workflows, and onboarding. After hard costs are deducted, the remaining balance splits equally four ways.
| Line Item | Charge | Hard Cost | Net to Split | Each Partner |
|---|---|---|---|---|
| Setup Fee | $15,000 | — | — | — |
| SDG DEV Hard Cost | — | -$3,000 | — | Off top before split |
| Communications Registration | $250 | -$250 | Absorbed | Not split |
| Net Available to Split | — | — | $11,500 | $2,875 × 4 |
$2,500 Per Month
Charged every month the platform remains active. After the HGH Hub cost is deducted, the remaining $2,000 splits four equal ways — fully passive once the brokerage is live.
| Line Item | Charge | Hard Cost | Net to Split | Each Partner |
|---|---|---|---|---|
| Base Monthly Package | $2,500 | -$500 | $2,000 | $500/mo × 4 |
Everything Below at $2,500/mo
The base package gives the brokerage a complete digital infrastructure. Add-ons stack on top of this foundation.
- Full custom HGH website — KW ecosystem template
- Global nav, footer, and all interior pages
- Webhook-connected forms tied to CRM
- Mobile responsive across all devices
- CDN-hosted media
- Compliance documents (TREC or equivalent)
- Unlimited contacts with full conversation timeline
- Multi-pipeline deal tracking
- Smart Lists & tag-based segmentation
- Unified inbox — SMS, email, web chat, FB, IG, GMB
- Calendar & appointment booking — unlimited
- Task management & follow-up accountability
- Two-way dedicated business number
- Bulk SMS campaigns to segmented lists
- MMS support — images, video, files via text
- Missed call text-back (60 sec auto-response)
- SMS templates & keyword auto-responses
- Pre-built branded email templates by HGH
- Bulk campaigns + automated drip sequences
- Full deliverability stats per campaign
- Domain authentication (DKIM, SPF, DMARC)
- Re-engagement workflows
- Branded website chat widget
- Chat-to-SMS handoff when window closes
- Lead routing to right agent or department
- Chat history logged to CRM contact record
- New Lead Intake — instant SMS, email, CRM creation
- Missed Call Text-Back — 60 sec auto-response
- Appointment Confirmation & Reminders
- New Agent Welcome Sequence
- Review Request — post-transaction Google ask
- 90-day post-launch support window
What the Base Pays at Volume
Setup hard costs reduce as volume grows — more clients means more efficiency, and the savings pass directly to partners as a higher cut per deal. HGH monthly hard cost stays flat at $500/mo regardless of volume.
Setup Earnings — from $15,000
| Clients | Hard Cost (Setup) | Each Partner (from $15,000) | Total Partner Pool |
|---|---|---|---|
| 1 | $3,500 per deal | $2,875 | $2,875 × 4 = $11,500 |
| 3 | $3,000 per deal · -$500 savings | $3,000 × 3 = $9,000 | $9,000 × 4 = $36,000 |
| 5 | $2,500 per deal · -$1,000 savings | $3,125 × 5 = $15,625 | $15,625 × 4 = $62,500 |
| 10 | $2,000 per deal · -$1,500 savings | $3,250 × 10 = $32,500 | $32,500 × 4 = $130,000 |
| 15+ | $1,500 per deal · floor rate | $3,375 × 15 = $50,625 | $50,625 × 4 = $202,500 |
Monthly Earnings — from $2,500/mo
| Clients | Hard Cost (HGH/mo) | Each Partner (from $2,500/mo) | Total Partner Pool |
|---|---|---|---|
| 1 | $500/mo | $500 | $500 × 4 = $2,000 |
| 3 | — | $500 × 3 = $1,500 | $1,500 × 4 = $6,000 |
| 5 | — | $500 × 5 = $2,500 | $2,500 × 4 = $10,000 |
| 10 | — | $500 × 10 = $5,000 | $5,000 × 4 = $20,000 |
| 15+ | — | $500 × 15 = $7,500 | $7,500 × 4 = $30,000 |
Hard cost shown on row 1 only. Volume discount on setup reduces hard cost per deal — floor is $1,500 at 15+ clients. HGH monthly hard cost stays flat at $500/mo.
Stack on Top of the Base
Every add-on a brokerage carries increases each partner's monthly income. Click any add-on to see the full breakdown and description.
SpeakAPI upgrades the base web chat into a full AI communication engine. The AI chatbot handles lead capture and FAQs on the website. The Conversation AI takes over two-way SMS, email, and social media DMs — qualifying leads, booking appointments, and answering objections automatically. Facebook and Instagram DMs are replied to with lead data pushed straight into the CRM. The Voice AI answers inbound calls 24/7, logs transcripts to the contact record, and routes to a live agent when needed. Everything feeds the same shared pipeline.
Done-for-you social media — 1 post per week across 3 platforms (Facebook, Instagram, LinkedIn or swapped by preference). Content is created, branded, and scheduled on the brokerage's behalf aligned to their brand voice and market content calendar. Nobody on their team touches it. Consistent posting keeps the brand active, drives traffic back to the website and agent pages, and feeds the lead pipeline the CRM is already managing.
Five agent websites built within the brokerage ecosystem at a discounted bundle rate. Each site shares the same nav, footer, and brand system as the main site — a fully unified digital presence. Every agent page connects to the brokerage CRM so all leads flow directly into the shared pipeline. Buyers and sellers always experience the same brand regardless of which agent they find first.
A professional agent website with bio, contact form, and listings page — built on the brokerage brand system. Connected to the brokerage CRM so every form submission flows directly into the shared pipeline. Gives every agent a credible digital presence that reflects the brokerage brand and captures leads without sending them to a third-party site.
Everything in Basic plus IDX property search integration and full custom branding. IDX connects the agent's site directly to the MLS — buyers can search live listings on the agent's personal page without leaving the site. The most powerful lead capture tool in the ecosystem: captures buyer leads directly rather than losing them to Zillow or Realtor.com. Includes lead funnel, testimonials, and deeper custom branding.
10% ad spend
Full Google Ads campaign management — strategy, build, optimization, and reporting. Campaigns drive buyer and seller leads to booking pages connected to the CRM. The brokerage's ad budget goes directly to Google. We manage the campaigns and earn a performance-based percentage of their ad spend — meaning we are incentivized to make every dollar work harder.
10% ad spend
Full Facebook and Instagram ad campaign management. Meta's targeting reaches specific zip codes, income brackets, and homeowner profiles — ideal for real estate lead generation. Leads from Meta ads connect directly to the HGH CRM through integrated lead forms so no lead falls through the gap between the ad and the pipeline.
10% ad spend
Both Google and Meta ads managed together under one fee. A dual-platform strategy reaches buyers and sellers across search intent (Google) and social discovery (Facebook/Instagram) — the two most effective digital channels in real estate. Brokerage saves $200/mo versus buying platforms separately.
Fully Loaded — What Each Partner Earns Monthly
When a brokerage carries the base package plus all core add-ons, here is what each partner earns from that single client every month. The numbers below are each partner's 25% cut after hard costs — not the full charge.
| Clients | Monthly Base Each | Monthly Fully Loaded Each | Annual Fully Loaded Each |
|---|---|---|---|
| 1 | $500 | $950 | $11,400 |
| 3 | $1,500 | $2,850 | $34,200 |
| 5 | $2,500 | $4,750 | $57,000 |
| 10 | $5,000 | $9,500 | $114,000 |
| 15+ | $7,500 | $14,250 | $171,000 |
Ad spend earnings (10% of Google/Meta spend ÷ 4) stack on top of all figures above and are not included here.
Hyper Growth Hub → www.kellerwilliamslegacy.com
Full build and deployment for Keller Williams Legacy in San Antonio, TX. Hosted at legacy.hypergrowthhub.io. The subscription includes unlimited content updates, copy changes, section additions, image swaps, and structural edits — no change request is ever out of scope.
- ✓kellerwilliamslegacy.com — Live on HGH, SSL active, Cloudflare proxied
- ✓kellerwilliamssa.com — 301 redirect → www.kellerwilliamslegacy.com
- ✓sanantoniohousehunters.com — Real Geeks DNS, domain swap complete, property search live
- —Red
#b40101· Gold#B8963E· Cream#FAF8F4 - —Playfair Display + Lato · Midjourney hero image live
- —Master nav/footer locked · TREC PDFs linked · REALTOR® + MLS + EHO compliance badges
- —Meta tags: "Smarter Real Estate Brokerage · Tools, Training & Support for Ambitious Agents"
- —Hero: Midjourney image, animated headline, dual CTAs
- —Count-up stat bar: Proven Professionals, Training Sessions, Repeat & Referral %
- —Why KW Legacy: 3-point advantage section (Elite Training, Proven Systems, Local Expertise)
- —Our Approach: When Your Agent Performs, You Win
- —3-Step Process: Strategy First, Smart Execution, Confident Closing
- —Built for Agents section + 3-image grid
- —Client testimonials: Maria & James T., Derek O., Rachel V.
- —Contact form: Buy/Sell/Join/Commercial/Other + webhook wired
- —Trust & Guidance section → Search Properties button → sanantoniohousehunters.com
- —Row 1: Connect With Us → /contact-us
- —Row 2: FB / IG / LinkedIn social icons
- —Row 3: Logo + Home · About Us · For Agents (dropdown) · Buy · Sell · Contact (dropdown)
- —For Agents dropdown: Why KW Legacy · Leadership & Support · The Legacy Standard
- —Contact dropdown: For Agents · For Buyers · For Sellers · General
- —Mobile hamburger menu with full sub-link expansion
- —Col 1: Logo · Address · Phone · FB/IG/LI icons
- —Col 2: For Agents (Why KW Legacy · Leadership · Legacy Standard)
- —Col 3: Resources (Property Search · Partners · ALC · Ownership Group)
- —Col 4: Specialties (KW Legacy Luxury · Commercial Real Estate)
- —Col 5: Trust & Legal (Privacy · Terms · TREC PDFs)
- —REALTOR® · MLS™ · Equal Housing Opportunity badges
- —Scroll to Top · © 2026 · Powered by Hyper Growth Hub
- —/about-us · /why-kw-legacy · /leadership-support · /the-legacy-standard
- —/buy-with-legacy · /sell-with-legacy
- —/kw-legacy-luxury-real-estate · /commercial-real-estate
- —/associate-leadership-council (ALC — 4 committees, 17 members)
- —/preferred-industry-partners · /kw-legacy-ownership-group
- —/contact-us · /contact-us-for-agents · /contact-us-for-buyers · /contact-us-for-sellers
- —/privacy-policy · /terms-of-use
- —Single master inbound webhook — all 4 forms wired
- —form_type stamp per submission: buy / sell / recruit / contact
- —Workflow: KWL — Master Form Intake
- —Hydration-safe JS fetch pattern
- —John Totin — internal notification recipient
- —Count-up animations on all stat sections
- ✓Copy updates — headlines, body text, agent bios
- ✓Image swaps — hero, agents, sections, CDN uploads
- ✓Section additions or removals on any page
- ✓New page builds within the ecosystem
- ✓Form field changes and webhook updates
- ✓Nav and footer link updates
- ✓Testimonial additions and team member updates
- ✓Mobile layout and responsive fixes
- ✓Legal and compliance document updates
What You're Looking At
A plain-language recap of every section in this document for quick reference.
Every brokerage pays $15,000 at signing. After SDG's build cost and the communications registration fee, $11,500 is split equally — $2,875 to each partner.
$2,500/mo is charged every month the platform runs. After $500 in platform costs, $2,000 splits four ways — $500 each, every month, fully passive.
The base package gives the brokerage a complete digital infrastructure — website, CRM, SMS, email, web chat, automations, and 90-day support. No add-ons needed to launch.
As volume grows, setup hard costs drop from $3,500 to a floor of $1,500 per deal — passing more profit to each partner per signing. Monthly hard cost stays flat at $500 regardless of volume.
Every add-on stacks on top of the $500 base. SpeakAPI, social media, and agent sites each add $125–$200 per partner per month. Ads earn 25% of 10% of ad spend.
A brokerage on the base + SpeakAPI + social media + 5 agent sites pays $950/mo to each partner. At 10 fully loaded clients that's $9,500/mo — $114,000/yr per partner in recurring income.
Curated LLC · Spenward Development Group · Confidential Partner Document · All figures subject to revision by mutual agreement